Interlinking is another essential part of SEO that should be examined during an On Page SEO Audit. It is a way of showing Google which pages are to be considered the most valuable on your website. This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience. You can see that the category of the page is “shoes”, and that specific page is about hiking boots for men.
Focus on Topical Relevance
This can lead to increased click-through rates and improved SEO performance. The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page. They’re essentially a precursor for the main content on your site. On-page SEO refers to the elements on a page of your website that you can optimize to improve its search rankings. When you work on on-page optimization for each of these SEO Anomaly elements, you make it easier for search engines to crawl and understand your page. While good-quality content may be the foundation of a good SEO strategy, your website’s content should also be purposeful and strategic.
- Don’t forget that with mobile-first indexing, Google is looking at your web “via the mobile device”.
- Technical SEO is a term used by marketers to describe advanced SEO practices in the domain of professionals.
- Furthermore, it should be short, descriptive, and include your target keywords.
- The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword.
- You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page.
You should avoid using header tags to mark up non-heading elements, such as navigational buttons and phone numbers. Use header tags to introduce what the following content will discuss. Implement hreflang tags to direct users to the appropriate language or regional version of your content. Users don’t want to wait for pages to load, so Google tends to rank fast-loading sites higher.
Target Brand New Keywords
The best all around plan features up to 150 Stealth AI articles and the full On-Page optimization suite. While most tools will tell you what the competition is doing… Control how much AI content you want on your site and validate articles before you post them.
Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”. By adding internal links high up on your pages, you will increase the time spent on your site because it gives your readers something to click on as soon as they land on your page. This is good for SEO because Google keeps track of the time that readers spend on your site and /or content.