Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement. Heatmap tools like Hotjar or Crazy Egg can visually demonstrate how users navigate your SEO Anomaly pages, helping you optimize for better engagement. Whereas on-page SEO refers to content optimization, meta descriptions, title tag formatting, and image optimization, off-page SEO focuses more on external elements.

• Publishing detailed, well-researched content also contributes to this.
• Having a responsive, mobile-friendly site is a must if you want to rank.
• At that time, provide any feedback, and we will make revisions.
• For instance, one of the biggest off-page SEO factors is backlinks.
• Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy.

Google is Getting Smarter. Is Your Content Keeping Up?

If you haven’t made significant changes to your content optimization process in the past 12 months, it is not likely. The Bert update changed how content is processed and how well it could be understood. Correct and fast operation of a website has a fundamental impact on the site’s ranking. Google’s ranking algorithm has changed so drastically over the years that SEO is an ever-changing game. Minifying a file is the process of removing unnecessary spaces, commas and characters in your website’s code.

Helpful Links

Examples might include optimizing a site’s code base for faster loading, or analyzing performance issues on a large e-commerce site. Changing the calendar year on posts without adding any updates to the content. SEO plugins often have a feature to update the year automatically. So if you’re going to use this, be sure to schedule those content updates to occur before the end of the year. When anyone clicks on your hyperlinked byline, they’ll be taken to a page listing all your articles. You have the option to add a longer bio that will appear there.

Find your keywords

On-Page makes it easy to rank on Google, you’ll wonder how you ever did without it. Enterprise plan features up to 2000 Stealth AI articles and the full On-Page optimization suite. The ultimate agency plan features up to 1000 Stealth AI articles and the full On-Page optimization suite.

When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. Below is an example of an instance where Spotify showed different content to users than to Google. A popular WordPress plugin, Yoast SEO guides you through the process of optimizing your content, including meta tags, readability, keyword density, and other crucial SEO elements.